• Lisa McLean

Why now more than ever you need to be found online.

Updated: Jun 21, 2020

Are you a small business owner trying to keep afloat and looking at how to pivot your business during these testing times?

As I write this, my first blog for my new website, the world is in turmoil dealing with the Covid-19 virus and we are all adjusting to a new normal. We won’t return to life as we knew it for a while and this will affect every one of us in many different ways.

I have been saddened to see local Northern Beaches businesses (my local area) close their doors and I have also been excited to see how some of these businesses are rethinking their offerings in order keep their business open and operating. Cafes selling groceries, 5-star restaurants delivering to your door, gin distilleries making hand sanitisers - whatever it takes!

But how do you tell your community you're open for business with new offerings and how do you find customers for your new products and services?

The right online marketing activities is the key!

This is why I believe now more than ever is the time to get your online marketing in order so you can be found.

You need to communicate to your customers you are still operating, connect with them consistently so they remain loyal, and launch new campaigns promoting your new products or services.

So what actions do you need to take?

A new website or website update, new marketing copy, a system to capture email addresses, regular email campaigns, automated marketing sales funnels or social media ads.

I know it can be overwhelming. Where to start, where to focus, sticking to a budget, and what about the skills. As a business owner you are skilled in your business yet not always across how to market it as well!

I am excited to have finally ticked a box on my to-do-list and launched this website (it's been a few months in the making) because I want to help small business owners like you action what's important for your business right now so you can be found online, talk to your customers and stay afloat as we all find our way through these difficult months ahead.

I have a number of small business marketing packages on offer or together we can work out your priorities and the best way forward within budget. Email me today to schedule a for FREE planning chat.

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